Masco Brands

Behr Process Corporation - The best interior and exterior house paint brand

Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. BEHR manufactures interior house paints, exterior house paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot.

Throughout its history, BEHR has developed innovative and interactive tools that help consumers build confidence in their choices before ever dipping a brush. At The Home Depot stores where BEHR® paints are sold exclusively, BEHR displays and interactive kiosks can take the guesswork out of color selection by providing guidance on the latest color trends, unique color pairings, and colors that coordinate with existing décor. There, consumers can purchase BEHR Premium Plus Ultra® interior or BEHR Premium Plus® paint colors in a small sample size, to see the color on their walls before making a decision.

Paint samples are also available online at, which offers an array of project ideation tools for do-it-yourselfers. These include a virtual replication of the in-store experience; a color selection and collection workbook; a gallery of inspirational ideas from home decorating experts; a first-of-its-kind paint sheen selector; and detailed how-to and product advice. Consumers can even decorate a room virtually using their own images. is a true pathway for consumers to express themselves through the wondrous world of color, and do it with confidence.

BEHR encourages consumers to unleash their creative powers, increase the value of their home decorating projects, and make it easy by accessing color selection and do-it-yourself solutions, including:

ColorSmart by BEHR™ Mobile application: Offers consumers an on-the-go platform to find the perfect colors for any home decorating project at the touch of a finger. With a range of unique features, such as the first-of-its-kind capability to decorate a room image digitally with touch-and-tap technology and preview color on walls, trim and accents, the application allows consumers to act upon what inspires them in the moment. Whether it’s a blue sky in the park, a vivid red sweater or a flowing lavender curtain, the ColorSmart by BEHR Mobile application enables users to explore and select color immediately. ColorSmart by BEHR Mobile was created specifically for the Apple iPhone® mobile device and will also work with the iPad® and iPod touch® mobile devices.

Award-winning BEHR Web Site: Designed to engage, inform and inspire, is directed towards homeowners, do-it-yourselfers and those seeking assistance and inspiration with their home improvement, home design and style projects. Telling the story of “what’s in the can,” BEHR also offers Paint World, a microsite at that offers an inside look at how BEHR products are made and how best to use them. Paint World features an interactive avatar, or computerized host, who walks viewers through the science behind BEHR products.

ColorSmart by BEHR™: An interactive program that revolutionizes the color selection process by giving the consumer the confidence to select and coordinate paint colors throughout their home. This interactive kiosk, located in the house paint department at The Home Depot and online at, offers easy-to-use paint color selection and coordination assistance by providing consumers with several innovative tools. The program allows consumers to browse a collection of inspirational palettes, color match (only available in-store) and coordinate to an existing color, or find their favorite color using an electronic color wheel.

Paint Your Place: An interactive digital imaging tool that complements the ColorSmart by BEHR program and revolutionizes the color selection process with simple one-touch painting. With only a click of their computer’s mouse, consumers can choose from more than 4,000 paint colors, preview combinations, and paint the walls, furniture and accessories in their scanned image or on a sample image provided by BEHR. Next, consumers can save their favorite color palettes, order color swatches or eight-ounce sized paint samples online to have delivered to their home, or find corresponding color choices at The Home Depot. After registering on, consumers receive unlimited photo uploads through Paint Your Place at no charge and with no subscription fee or expiration period.

BEHR Eight-Ounce Preview Samples: Before consumers buy large cans of paint, they can purchase eight-ounce paint samples at any The Home Depot store. The samples can be tinted to any BEHR Premium Plus Ultra and most BEHR Premium Plus paint colors and cover a four-by-six-foot area. Eight-ounce paint samples are available in an Interior or Exterior Flat finish.

Behr Process Corporation, headquartered in Santa Ana, California, became a member of the Masco family of companies in 1999.

Behr Process Corporation
3400 W. Segerstrom Avenue
Santa Ana, CA 92704
Tel: 714-545-7101
Fax: 714-241-1002